In our previous articles, we introduced some customer acquisition ideas through KOL traffic. Today, we are going to explain KOL landing page integration. This step is very important — if the landing page is not well connected, it may not only lead to the link being removed, but could even ruin a good influencer resource.
For cross-border replica brand sellers, cooperating with influencers through landing pages means continuous traffic, ongoing sales, customer accumulation, and bringing real revenue and retention.
Today, Marcus Steele will briefly explain how to properly connect your landing pages on the three major influencer platforms: YouTube, TikTok, and Instagram.
Preparation
Standalone Store × 1
This replicas product cross-border e-commerce standalone store must meet the following requirements:
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High-standard anti-complaint technology to prevent the site from being banned;
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Stable and secure payment technology to avoid payment account suspension;
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Review-passing technology (for those running ads, this is necessary — cloaking is relatively outdated);
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Affiliate tracking technology for order distribution, so that commission sharing with influencers can be accurately calculated.
Short Link Tool × 1
Choose a stable and relatively well-known short link tool.
Linktree Account × 1
When necessary, use a secondary redirect to protect the landing page.
Youtube
For a long time, YouTube has been the gathering place for replica standalone store influencers. Here, we can use influencers to generate high-value transactions, and at the same time, retain ultra-high-value private domain repeat customers. Therefore, driving traffic from YouTube influencers to our landing pages is the first step in influencer marketing.
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Place the link under the video description
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Place the link on the influencer’s personal profile
This method usually comes with higher costs, depending on how you communicate and negotiate with the influencer.
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Place the link in the pinned comment section
TIK TOK
Please note, for replica products, TikTok classifies them as non-standard goods, which means the shopping cart feature cannot be used. However, we can still properly connect our landing pages through the following areas:
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On the influencer’s personal profile
Whether the landing page uses a Linktree setup depends on the cooperation method and the long-term plan with the influencer, such as the cooperation period and model. -
Content “@account” method
In the video’s tags or content, use an @mention of the target account to direct traffic. Then, on that target account, place the landing page link. This approach can better protect the main marketing account’s safety.
The approach on Instagram is quite similar to TikTok, as follows:
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On the influencer’s personal profile
Here too, attention must be paid to the cooperation model with the influencer. -
Under posts
In image or text posts, you can either directly provide the landing page link, or use the @mention method to include it more subtly.
That’s all for today’s brief sharing. Thank you for reading.