Common Facebook Account Types Used in the Replica Standalone Online Store Industry

In Facebook advertising for replica standalone online stores, we often use various types of accounts. In past courses, we focused on several key types: black accounts, white accounts, durable accounts, BM accounts, and store accounts.

In our recent premium courses, I have updated the account system for participants and explained how to strategically combine different account types in various ad scenarios.

Even the best creative ads need the right advertising accounts to work in harmony, achieving outstanding ad performance.

From the perspective of account ownership, Facebook advertising accounts can be divided into three main types: personal accounts, BM (Business Manager) accounts, and business accounts.

Personal Account

In the replica standalone online store advertising industry, due to cost and overall cost-effectiveness, personal accounts are generally the most widely used among these three types.

Today, we will take a closer look at Facebook personal advertising accounts in a systematic way.

Black Accounts
As the name suggests, these are “stolen” accounts. On the market, they are usually obtained either through database cracking tools (account checkers) or by phishing methods. In terms of quality and stability, phishing accounts are generally better, since most of them are active, real-user accounts, while those obtained via account checkers are often zombie or server-based accounts.

Black accounts are divided into two types: big black accounts and small black accounts. The difference lies in the number of friends. Big black accounts usually have more than 100 friends, while small black accounts have fewer than 100.

In replica Facebook advertising, big black accounts are among the most commonly used. They are often applied in bulk matrix advertising strategies. Many replica standalone online store landing pages rely on big black accounts for ad delivery. Therefore, choosing the right account supplier is critical—the quality of big black accounts directly affects the survival of ads.

Black accounts usually come with fields such as username, password, recent login IP, cookies, and so on. In replica Facebook advertising, aside from account quality, the remaining key factors for big black accounts include environment simulation, account segments, and advertising techniques.

White Accounts
White accounts are generally server-raised accounts. After registration, they have no personal materials and are usually maintained with software or scripts. The cost is extremely low, and in the market, the price is usually under $0.15 per account, with no after-sales support. White accounts are typically used for one-time mass promotional campaigns.

Durable Accounts
Durable accounts are raised via group-control or cloud-control methods. As the name suggests, they are durable, not restricted by IP or device logins. In real replica advertising operations, U.S. IPs tend to be the most stable.

The cost of durable accounts is higher, usually $5–10 per account, because they require significant time investment during the nurturing stage. Their strength lies in higher account trust (weight). During the nurturing process, large amounts of “real user” behavior are simulated—such as liking pages, watching videos, filling surveys, following accounts—making Facebook recognize them as authentic users, which reduces the chance of bans.

Main uses of durable accounts include:

1. Targeted business expansion: For example, logging in with a stable U.S. IP (often via SSR IP), adding U.S. friends, and setting a U.S. profile. This way, Facebook’s recommendation system suggests U.S.-related resources, helping expand American business.

2. Advertising administrator role: In replica advertising campaigns, durable accounts can work together with big black accounts, acting as administrator roles to monitor and check ad metrics.

Page Accounts
Page accounts refer to purchased accounts that come with a Facebook fan page. The weight of the page strongly influences ad stability.

The older the page, the more valuable it is, since older pages usually mean higher trust and stability. For this reason, choosing the right account supplier is critical for cost-effectiveness.

Other Account Types
In addition to the types above, other accounts commonly used in Facebook advertising include not limited accounts, balance accounts, and billing accounts. Depending on Facebook’s policy changes, advertisers can flexibly select the right account type to maximize ad performance.

BM (Business Manager) Account

BM accounts = Facebook Business Manager accounts.

Here’s a simple breakdown:

• BM stands for Business Manager, which is Facebook’s official tool for managing multiple ad accounts, pages, and team members in one place.

• A BM account allows advertisers to create and control multiple ad accounts under one business entity.

• In the replica advertising industry, sellers often buy or rent BM accounts because:

  • They can run ads at higher spending limits (semi-limited or unlimited).

  • They are seen as more trustworthy by Facebook than cheap personal accounts.

  • They offer better ad survival rates if combined with good cloaking and ad strategies.

👉 In short: A BM account = a Facebook Business Manager account used to run and manage ads.

BM (Business Manager) accounts are divided into two types:

1. Semi-limited BM accounts – usually with a spending limit of $250–350.

2. Unlimited BM accounts – with no restriction on advertising spend.

In replica Facebook advertising, when running ads with BM accounts, the requirements for cloaking and ad techniques are much higher. The key is to ensure ads survive for a longer period of time. Generally, advertisers prefer unlimited BM accounts, though the cost is higher, with market prices around $20–30 per account. The advantage is that ads have a much higher survival rate compared to cheaper personal accounts, which can be banned at any time.

As a side note, whether to use BM accounts or personal accounts for ad campaigns depends on the specific strategy—both have pros and cons. In the replica advertising industry, almost no one uses business accounts, simply because agencies won’t keep them open for you consistently. Considering the industry nature, personal accounts and BM accounts remain the most widely used options.

Business Account

Business accounts are registered under a company entity, which naturally gives them higher weight and stability. However, considering the special nature and costs of the replica advertising industry, business accounts are generally not recommended.

That’s the overview of the main account types. In replica Facebook advertising, the choice of accounts and their stability are absolutely critical. This is the first step to running successful replica ad campaigns. Therefore, always start by partnering with a reliable account supplier—it makes all the difference.

📢 Ready to Scale Your Replica Facebook Ads?

💡 Successful advertising starts with high-quality account resources.
👉 Partner with Marcus Steele, and get direct access to the best account suppliers in the replica standalone online store industry.

🚀 Don’t let unstable accounts limit your ads—build on a solid foundation today!

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