China’s Putian Ad Hacks: $1 Meta Ads with Wild Strategies!

Today, Marcus Steele shares a recent “black tech” advertising trick popular among top players in the Putian and Guangzhou replica industry in China: the $1 Facebook ad method.

This approach is a bit unconventional and edgy, designed to quickly stimulate the algorithm, target the right audience, and deliver fast results.

Implementation Plan

1. Create Campaign A, then under Campaign A, create Ad Set B, and within Ad Set B, create Ad C1 with a $1 budget.

2. Use certain ad approval techniques to get C1 approved quickly.

3. Once C1 is approved and spends slightly above $1, rapidly duplicate C1 into 199–249 ads (C2, C3, … C200) under Ad Set B in a very short time. Keep all duplicated ads in edit mode, unpublished.

   • (Assuming 200 ads in total, set Ad Set B’s budget at least $200.)

4. Ensure each ad has a differentiated name for easy tracking later.

5. After duplication and differentiation, publish all ads in bulk.

6. As multiple ads get approved, they are scheduled and run gradually, sharing the same pixel to stimulate the algorithm and reach the target audience.

7. In ideal scenarios, some ads will quickly show results; in less favorable cases, you may see no results or, rarely, the account may get restricted.

8. Select high-performing ads, adjust budgets, and optimize creatives—this is where your advertising skills and experience are tested.

9. Continue pixel optimization and data accumulation to improve long-term performance.

Principle Behind the Method

Normal Ad Delivery Process:

1. Create an ad → allocate sufficient budget →

2. Facebook’s smart algorithm delivers the ad based on your ad settings and creative content →

3. Collect events → target the right audience →

4. Achieve results.

In a standard ad delivery workflow, ads running in the same time period share a single delivery channel in the system.

$1 Ad Delivery Process

The framework of this method is not very different from a normal ad delivery process—it still relies on Facebook’s smart algorithm to target audiences. The key difference is that, during the same time period, it quickly occupies 200 delivery channels simultaneously, stimulating the algorithm to produce results faster.

As widely known, people from Putian, China, often called the “Eastern Jews” for their business acumen, love to find loopholes and opportunities. They believe that “imperfections are opportunities”, and historically, they have used this approach to generate immense wealth in e-commerce. The nickname “Eastern Jews” is not without reason.

Today, I’m sharing this as a wild strategy and reference point only—for inspiration and direction, not as a strict guideline.